Monday, November 27, 2006



Swedes trust Ikea more than the church

Swedes have more faith in their local Ikea store than in the church.
According to a survey by Dagens Industri, eighty per cent of Swedes said they trusted the furniture chain.
And though four-fifths of all Swedes claim to be members of the protestant Swedish Church only 46 per cent of those polled said they trusted the religious group.
People also trust Volvo (69 percent), Ericsson (59), Saab (57) and even pharmaceutical giant Astra Zeneca (47) more than the Church.

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